Axalta Coating Systems is sponsoring the Fleet Forum for executives attending the Mid America Trucking Show (MATS) on March 26-28 at the Kentucky Fair and Exposition Center in Louisville, Kentucky. The Fleet Forum was held on Wednesday, March 25 from 1:00 pm to 6:00 pm.

MATS Fleet Forum is a conference for fleet executives and heavy duty/commercial vehicle industry VIPs. “Axalta is pleased to sponsor the Fleet Forum in an effort to help engage and inform industry leaders about relevant challenges that may affect their commercial transportation business,” said Richard Cecchini, Axalta National Sales Manager.

“The forum is designed to share insights, lessons learned and provide attendees with real-world solutions for fleet operation,” said Adam Weckman, MATS Director of Advertising.

You can visit the Axalta booth in the North Hall, #16276 to meet with Axalta experts and learn about products and services. Axalta will introduce its new cutting edge effect tint line formulated to produce trendsetting colors for Imron® Elite premium quality coatings. Attendees will also be able to see a display of vibrant red colors designed specifically for use on commercial fleet vehicles that promotes Axalta’s Color of the Year campaign. In addition, live digital color technology demonstrations will be held, including a three-dimensional rendering of a heavy duty truck with an assortment of colors from Axalta’s vast color library. The library includes the latest color trends, in addition to popular manufacturer colors and the SpectraMaster Color Atlas.